An undisclosed sum was raised by My Pahadi Dukan, a direct-to-consumer company that sells genuine Himalayan health and wellness products, as part of its pre-seed funding round from Inflection Point Ventures (IPV).
The money raised will be utilized to improve the brand’s operations, working capital, marketing, and IT infrastructure in order to support its expansion.
Authentic Himalayan health and wellness products sourced from remote mountain regions are offered by My Pahadi Dukan, which was founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO). To provide consumers throughout the world with pure, high-quality produce, it collaborates with regional farmers, SHGs, and cooperatives.
With over 16,000 orders fulfilled, the brand sources and distributes premium-quality produce from nine Himalayan states and Bhutan, shipping to over 29 countries.
Significant recognition has already been bestowed upon the startup, including the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India, and the HDFC Parivartan Grant through IIT Mandi Catalyst. Furthermore, the Bhutanese Chamber of Commerce congratulated it, enhancing its legitimacy and influence.
The food and beverage market in India that focuses on health and wellness is expected to grow at a compound annual growth rate (CAGR) of 20% to reach $30 billion by 2026.
