In a pre-seed funding round co-led by Gruhas Collective Consumer Fund (GCCF) and Marsshot VC, nail care company Nailinit raised Rs 2.5–3 crore. Other angel investors who participated included Shashank Kumar, co-founder of Razorpay, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Phot.AI founder Venus Dhuria, and Amishi Parasrampuria.
According to a press release from Nailinit, the additional funds will be used to boost community-led brand building, increase distribution through quick commerce and direct-to-consumer channels, and speed up product innovation in the nail care sector.
Nailinit, which was founded by Tanishq Ambegaokar and Shubham Singhal, is creating a cutting-edge consumer brand in an under-branded but high-frequency category in India. The brand works at the nexus of community, beauty, and self-expression, using a strategy that extends beyond goods to include experiences and engagement driven by culture.
According to Nailinit, the company operates at the nexus of community, self-expression, and beauty. Its strategy extends beyond products to include experiences and engagement driven by culture.
With an impending launch on Instamart and availability on Amazon, the brand asserts that it has established early traction across quick commerce platforms like Zepto and Blinkit, bolstering its omnichannel presence.
With early traction across quick commerce and D2C platforms, Nailinit uses a content-native, community-led approach to eliminate the hassle of time-consuming salon visits. It intends to carefully grow while keeping up its investments in community, culture, and category development.
