The DSP Family Office participated in a seed round led by Artha Venture Fund, which raised Rs 3 crore for the snack brand Natch.
According to a press release from Natch, the money will be utilized to enhance distribution, boost marketing initiatives, broaden its omnichannel presence, and innovate in product development.
Established in 2017 by Matthew Taff and Meher Vakil, Natch provides a selection of snack choices to a discerning and health-conscious customer base. The company states that all of its products are natural, free of trans fats, artificial flavors, preservatives, and gluten. They are also vegan.
At the moment, 250 upscale retail establishments in India carry Natch products, including Nature’s Basket and Wellness Forever.
With a 30% increase in customer-facing touchpoints, the brand claims to have achieved a 300% increase in revenue over the last 18 months. Another important factor is e-commerce, which accounts for 15% of the brand’s overall sales.
