NMKR is a Cardano-based non-fungible token (NFT) and tokenization service provider. On Monday, EMURGO, a Singapore-based blockchain technology company, announced a strategic investment in NMKR. EMURGO offers products and services to encourage the adoption of the Cardano blockchain’s Web3 ecosystem.
According to a statement from the two, the investment will help NMKR achieve its goals of growing its global team, enhancing its tokenization tools and features, creating the best new tokenization launchpad for businesses to issue compliant security tokens, and other things.
EMURGO and NMKR officially announced their strategic partnership at the Cardano Summit 2023. The partnership aims to leverage NMKR’s platform for real-world asset (RWA) tokenization and NFT issuance, thereby facilitating greater commercial adoption of Cardano.
In order to officially launch their partnership, EMURGO and NMKR launched a global “proof-of-onboarding” marketing campaign. This campaign leverages NMKR’s platform and the Cardano blockchain to offer attendees of blockchain events in the US, Germany, Japan, Singapore, Vietnam, and other countries exclusive attendance tokenized bundles that include quick wallet creation.
“By harnessing the capabilities of NMKR’s platform, this campaign aims to accelerate the adoption of Cardano,
“As this campaign is also tailored for Web3 beginners, we streamline the fragmented onboarding process, paving the way for Web3 accessibility and one-click wallet creation,” said Nate Acton, Vice President of Global Marketing at EMURGO.
Ken Kodama, the CEO of EMURGO, stated that the company is eager to strengthen its relationship with NMKR through this investment.
“This reflects our strong belief in NMKR’s core vision to bring Web3 to the masses by making it simple for businesses and individuals to create NFTs of various asset types,
“Together, we look forward to supporting them shape the future of asset tokenization using the Cardano blockchain,” he added.
The strategic investment made by NMKR in EMURGO, according to Chief Executive Officer Patrick Tobler, is a strong testament to the company’s commitment to revolutionizing RWA tokenization.
“This investment is pivotal, fuelling our journey to make asset tokenization accessible to everyone,
“It propels us forward, enabling us to expand our tools, team, and reach, and underscores a shared vision for a future where digital assets are seamlessly integrated into the global economy,” he added.
