Shoptreo, a Nigerian e-commerce startup, has raised an undisclosed amount of money to help export regional handcrafted goods.
By giving artisans digital storefronts, integrated logistics, payment, and inventory tools to effectively meet global demand, Shoptreo is bringing value to underserved production ecosystems and informal markets, such as the Aba Artisanal Leather Cluster, one of Africa’s largest hubs for handcrafted leather goods.
In addition to marketplace support, it provides bulk buyers and reliable distributors with strategic inventory financing, allowing them to grow, complete big orders, and get past cash flow constraints. Shoptreo is influencing the direction of African commerce by fusing grassroots manufacturing with fintech innovation.
Rebel Seed Capital, which targets early-stage founders with ticket sizes ranging from $10,000 to $50,000, has now contributed to the startup’s fundraising efforts.
“Rebel Seed Capital’s vision aligns with Shoptreo’s goal of driving value at underrepresented segments. The funding will help us continue our expansion drive while taking Aba Leather products global,” said George Uteh, founder and CEO of Shoptreo.
In order to guarantee smooth order fulfillment and international trade, Shoptreo intends to increase its investment in product development, hire hundreds of new artisans, and strengthen its integration with financial and logistics service providers.
“The Aba Artisanal Leather Clusters represent a major economic and commercial opportunity which, if properly harnessed through digital transformation, will unlock wealth and prosperity at an insane level. The Shoptreo team has demonstrated enough hunger, drive, and execution, which we believe are the right combination of attributes required to win,” said Emeka Okoye, managing partner at Rebel Seed Capital.
