To strengthen its position in digital innovation, Promize, an Omani company that specializes in customer data analysis and multi-channel communication, announced that T2, the top business development, research, and digital transformation company in Riyadh, has acquired it.
In the presence of the accompanying Omani delegation and Dr. Ali Al-Shidhani, Undersecretary of the Ministry of Transport and Communications for Communications and Information Technology, Saif Al-Issaie, Co-Founder and CEO of Promize, and Mamdouh Al-Aqeel, CEO of T2, signed the acquisition agreement. This occurred while Oman was a participant in the global tech conference “Leap 2024,” which was hosted in Riyadh, Saudi Arabia, from March 4–7, 2024.
Saif Al-Issaie, CEO and co-founder of Promize, stated, “The innovative technological solutions and exceptional technology built within Promize will accelerate T2’s expansion process, enabling it to serve a new segment of customers and meet their needs, focusing heavily on enhancing user experience in applications”.
He added, “Today, we are proud to be part of the success story of the pioneering business sector in Oman, as Promize represents the second successful acquisition by a Saudi company of an Omani company”.
Having established a competitive and advanced system that stands out for its remarkable capacity to efficiently support analysis and communication operations, Promize—which was established in 2022—has seen notable success in the industry.
Millions of data points have reportedly been handled by the company every day, all because of its rapid transmission speed and efficient technology, which meets the demands of the Kingdom’s largest businesses and government agencies.
Additionally, Saheeb Badr, co-founder of Promize, added, “Our strategy at Promize has always been closely linked to T2’s products. Promize was launched with pre-built integration with T2’s ‘Massajat’ service, and in recent weeks, Promize has been integrated with three other products, ensuring greater integration and value for T2’s customers.”
Mamdouh Al-Aqeel, CEO of T2, stated, “The integration of Promize into our operations represents a turning point for T2, aligning with our mission to deliver exceptional value to our customers.”
As part of its long-term plan to become a leader in digital innovation, T2 is focusing on exceeding customer expectations and meeting their demands, which includes this acquisition. By localizing innovation and generating new high-skilled job opportunities, this move is anticipated to improve the company’s capacity to contribute to the local economy.
