An influencer marketing network called One Impression has secured $10 million in a Series A investment that was headed by KRAFTON, Inc., a significant South Korean gaming company.
According to a news statement from One Impression, the company will use this investment to strengthen its presence in foreign markets, including Southeast Asia and the UAE, as well as to broaden its product offerings and speed up product development.
The company’s objective with this investment is to achieve $40 million in ARR by 2024.
It earned $1 million in a seed round in January of last year, with the help of celebrities like Olympian Neeraj Chopra and angel investors like Peeyush Bansal and Anupam Mittal.
The influencer marketing platform was established by Apaksh and Jivesh Gupta to assist over 500 leading businesses, such as Cetaphil, Meesho, MamaEarth, and others, in accelerating their growth via the use of influencer-led initiatives.
The platform states that it has already done business with tens of thousands of producers, from big-name stars to little influencers, who have produced more than 100,000 pieces of content in more than 10 languages.
