A pre-series A round of funding headed by international venture capital company SOSV garnered $6 million for the Pakistan-based e-commerce and retail business 24Seven.
The business was initially established in 2016 as the online grocery store 24seven.pk. 24Seven has been turning mom-and-pop shops into resellers since the beginning of last year.
The firm introduces digital technology, banking services, and visual merchandising in the stores through its ApniDukan rebranding service.
With 2,500 resellers spread out over six cities, it offers delivery, digital inventory, digital ordering, retail credit, and store branding services to all of its customers.
“It made so much sense for us to partner with and empower these microentrepreneurs,” said Jarrar Shah, co-founder and CEO of 24Seven. “With this funding round, we plan on continuing to scale our agent network aggressively and launch several exciting new products in the weeks and months ahead.”
