A major milestone in the company’s growth journey was reached on Tuesday when PangoCDP, a B2B startup based in Vietnam that specializes in connecting businesses through social chat apps integrated with a Customer Data Platform (CDP), announced the successful closing of its seed funding round, raising $1.5 million.
According to a statement from the company, PangoCDP’s cutting-edge platform is made to empower businesses by offering a number of social media communication tools and a collection of mini apps, all supported by a strong customer data platform.
In this fiercely competitive market, this special combination enables companies to better understand their clients, foster meaningful, tailored interactions, and eventually build enduring client loyalty.
Since its founding, PangoCDP has become very popular in Vietnam thanks to its innovative “Master Channel” concept, which encourages companies to focus more on customer engagement through channels that their customers are familiar with.
The company has strengthened its commitment to the “Master Channel” concept through its official partnership with Zalo, offering companies a range of tools, solutions, and mini-apps to reach, acquire, interact, and conduct business with their clients in a seamless manner—all within Zalo.
With the help of these solutions, companies can reach 85% of Vietnam’s population through Zalo’s user base, reducing the cost of acquiring new customers while providing a smooth user experience.
According to PangoCDP, since the partnership, it has been able to collaborate with over 120 top Vietnamese businesses in industries like retail, FMCG, pharmaceuticals, and food and beverage, among many others.
These industry leaders include companies like Coca-Cola, Highlands Coffee, CellPhoneS, and Nutifood, among many others.
With this additional funding, PangoCDP intends to broaden its market reach, improve platform functionality, and expedite product development. Additionally, the money will be crucial for growing the team and establishing new strategic alliances.
“We are excited to welcome our new investors Kairous Capital and CyberAgent Capital who share our vision of transforming business communication and customer engagement. This seed investment is a testament to the potential of our platform and our commitment to driving innovation in the B2B space” said Miller, Chairman of PangoCDP.
“At Kairous Capital, our strength lies in connecting and bridging the gap between China and Southeast Asia. Given the advancement of mini-app ecosystem in China, we intend to help the team at PangoCDP’s gain access to the know-how and latest technology in China so that they will always be at the forefront in bringing the best available suite of solutions to the Vietnam market,” said Joseph Lee, Managing Partner of Kairous Capital, a Malaysia-headquartered venture capital firm.
“As we continue to deepen ourselves in the Vietnam ecosystem, we look forward to work with many great teams like PangoCDP and others in the near future to drive meaningful growth and transformation to the Vietnam’s economy,” he added.
