The Planetworx Technologies start-up team, consisting of Girish Vishwanath C, Ranganathan Srinivasan, Amarnath Bapu, and Amit Mitra, has been hired by Xoxoday.
Planetworx Technologies, founded in 2016, is a graduate of industrial accelerator programmes such as Airbus’ Bizlab, CISCO Launchpad, and Pitney Bowes.
Trapyz, the company’s audience intelligence platform, offers businesses and marketers AI-driven insights to better understand real-world customer experiences, and it has a number of high-profile clients in the Media and Consumer area.
Xoxoday is at the forefront of the current Fintech scene, enabling branded currency payments that allow software companies to expand into new industries and expand their total accessible markets. One such vertical is martech. In the field of employee and customer rewards, incentives, payments, and perks, Xoxoday has been a leader in delivering cutting-edge people-centric products.
Xoxoday has recently strengthened its position by partnering with software solutions such as Disperz, Smartup, and Suitable.io. Xoxoday intends to leverage the Planetworx team’s knowledge to improve its existing technological infrastructure, which allows marketers to execute targeted yet scalable incentives and payment programmes.
The Planetworx team combines two mindsets that are ideal for the current era of corporate Go-to-Market. Ranganathan is a firm believer in DIY product-led growth, believing that the traditional sales cycle’s complexity can be reduced to a single decision-maker: the end-user. Girish, on the other hand, has a track record of stacking sales on top of strong product-driven growth to maximise total value.
Manoj Agarwal, Co-founder, Xoxoday, comments,
“The founding team of Planetworx has a great working equation that is very hard to find. We are excited that we are bringing in such experience and talent to Xoxoday. This has been the shortest time taken to align at the purpose level. I can only see scale upwards and onwards from here.”
