Precision pet nutrition firm BOM BOM secures $2.7M early-stage investment from Blueprint Ventures

The Singapore-based precision pet nutrition company BOM BOM has completed its S$3.5 million ($2.72 million) Series Pre-A round, which was led by consumer venture capital firm Blueprint Ventures.

According to a statement released by BOM BOM on Monday, the funds will be utilized to automate production, develop the company’s nutrigenomic research capabilities, and improve its precision nutrition platform, which uses artificial intelligence (AI) and thousands of pet health profiles to provide individualized meals.

The platform creates targeted, dynamic, and NRC-compliant meal plans that change over time as pets’ needs change by incorporating variables like breed, age, weight, activity level, health conditions, and allergies. This level of personalization is unmatched by traditional pet food companies.

These programs will be implemented in South Korea and Singapore, propelling BOM BOM’s growth throughout Asia.

“Our technology shapes the future of pet nutrition and enables pet owners to make better food choices,” said Jason Wang, BOM BOM’s Chief Executive Officer and Founder.

“We’re not just making ultra-fresh, standardized meals. Our algorithms and automated production system enable us to craft and deliver truly customized diets at scale,

“This level of precision nutrition powered by data, engineering, and food science doesn’t exist in conventional pet food,” he added.

BOM BOM is in a prime position to capitalize on the increasing consumer trend toward customized pet nutrition, according to Huiting Koh, Founding Managing Partner at Blueprint Ventures.

“BOM BOM has proven that feeding your pets the right protein with the right macro and micro nutrients designed for their breed, life stage, health conditions and allergies, can significantly reduce a lot of the common health issues pet owners typically take their pets to the vet for, reducing vet bills while boosting longevity and quality of life,” she added.

The statement stated that BOM’s strong strategic support is demonstrated by the fact that its shareholders include prominent figures in the industry, including the President of LVMH Korea, the Principal of L Catterton Korea, and Orion’s Bridge Capital.

Established in Singapore in 2017, BOM BOM is a leader in pet nutrition technology, using a direct-to-customer (DTC) business model to service its rapidly expanding clientele in Korea and Singapore.

Top nutrition standards are met by its algorithmically created, on-demand meals that comply with NRC regulations.

Customized meals from BOM BOM eradicate the need for supplements and have assisted thousands of pets in resolving long-term health problems.