Preity Zinta and Shubman Gill partnered as co-founders for gym chain DRIVE FITT
To strengthen the Indian fitness market, Bollywood actress Preity Zinta and Indian cricketer Shubman Gill have partnered to co-found the member-based gym DRIVE FITT.
With plans to open its flagship facility later this year, DRIVE FITT was founded by Mark Sellar and Deke Smith. It combines gym amenities with comprehensive strength, conditioning, and cardio training, as well as yoga studios and cricket training facilities with high-tech bowling machines in the nets.
Market research projects that by 2025, the Indian fitness market will be worth about $9.5 billion.
In addition to a daily pass, DRIVE FITT will offer a variety of membership options, such as monthly, quarterly, half-yearly, annual, and family memberships. The daily pass will set you back approximately Rs. 1,000. Monthly memberships begin at Rs. 7,000, and annual memberships can top Rs. 35,000. There will be family memberships available for one or two children and two adults.
Nikhil Kakkar, a former COO of Gold’s Gym, has been named COO of DRIVE FITT. With sixteen years of experience at Gold’s Gym, Kakkar will be in charge of running the business and developing franchise opportunities. Together with Ryan Harris and Chris Lynn, two Australian cricket players, Gill would create the brand’s products.
The chain plans to open its first location in Gurugram in October and its second location in Noida in November. In the following three years, the platform wants to open 300 franchises throughout India.
