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Premium personal care brand Arata pulls in pre-Series A funding

Slick Organics Pvt. ltd, which operates premium personal care brand Arata, has raised $1 million (Rs 7.42 crore at current exchange rates) in a pre-Series A funding round.

The company was set up in February 2018 by Dhruv Madhok, a former strategy consultant in the US and the UAE, and Dhruv Bhasin, a former finance executive in the UK and India.

Arata operates as a community-led lifestyle brand. It sells plant-based unisex hair and skincare products.

It will use the capital raised in this pre-Series A round to create brand awareness, invest in its research and development, launch new products, increase marketing and build out inventory.

Arata’s products are sold on e-commerce platforms including Amazon and Nykaa, as well as the company’s own website. The company says its products are priced between Rs 249 and Rs 899. It claims to have a customer base of over one lakh in the country.

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