In a seed funding round, family offices, high-net-worth individuals (HNIs), and angel investors like Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati gave Rs 10 crore to the biofortified food brand Better Nutrition. Early backers confirmed their commitment to this round, with current backers providing almost 30% of the total funding.
A round led by IIM Ahmedabad Ventures in 2022 raised Rs 3.1 crore for Greenday, the parent company of Better Nutrition.
According to a press release from Better Nutrition, the new funding will be used to increase product offerings in biofortified food categories, improve distribution through direct-to-consumer (D2C), offline retail, and quick commerce channels, scale farmer training programs and sustainable sourcing initiatives, and invest in research and development.
Better Nutrition was co-founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar with the goal of addressing the country’s nutritional issues by providing biofortified grains that are naturally enhanced with vital nutrients like calcium, iron, zinc, and protein. The brand sells daliya, rice, wheat flour, and nutrient-dense fruits and vegetables like cauliflower and pomegranates that have been fortified with vital vitamins and minerals.
With the help of more than 15,000 farmers and an expanding network of rural micro-entrepreneurs, the Lucknow-based company hopes to provide nutrient-rich grains to every Indian home, improving immunity, energy, and general health without requiring drastic dietary adjustments. The business intends to expand its product line to include oilseeds, pulses, and other staple crops. Foods produced from its own crops, maintaining their nutrient density, low GI profile, and pesticide-free integrity, will be its next product line.
Better Nutrition reports that its revenue and valuation have increased threefold. Additionally, it was highlighted on Shark Tank India. It increased revenue five times, increased website traffic ten times, fulfilled over 25,000 orders, and expanded across major quick commerce platforms, such as BigBasket, Zepto, Swiggy, Instamart, and Blinkit.
Additionally, Bridgestone India, Asian Paints, Bank of Baroda, and Spinny are among the brands that PV Sindhu supports.
