Reliance Brands Ltd (RBL) has formed a joint venture with designer Rahul Mishra to launch a new brand. The joint venture will have a 60:40 split a statement said.
“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied by his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand. It’s a strategic part of our ongoing commitment to nurturing Indian art and culture,” Isha Ambani, Director, Reliance Retail Ventures Ltd, said.
“We are excited to have the wonderful opportunity via this JV to partner with the market leader Reliance Brands that brings with it strong know-how in the management of the luxury and retail landscape. The care they take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House,” Rahul Mishra said.
According to the release, Rahul Mishra will serve as Creative Director for the new brand.
