The Times of India’s strategic investment division, Brand Capital, has closed a new round of funding for Rocksport, a provider of adventure programs for students inside schools. By closing its Series A round with this most recent funding, Rocksport has raised almost $3 million, increasing its valuation to $30 million.
According to a press release from the company, the money will mostly go toward advertising and brand-building projects that aim to introduce consumers to Rocksport and its unique offerings. Additionally, Brand Capital will give Rocksport access to The Times of India’s marketing and brand-building capabilities.
Mahindra Holidays & Resorts has strategically acquired a stake in Rocksport with the aim of broadening its reach throughout India beyond major cities. Since then, it has increased the range of programs it offers to include families and businesses.
Rocksport’s soft adventure programs are currently offered in over a thousand prestigious schools. The company wants to control the market for weekend and travel-related adventure-based experiences for families, businesses, and educational institutions.
Eight international adventure and outdoor brands are imported and distributed in India by Rocksport. Brands like Coleman, CampinGaz, Edelrid, Contigo, and Lifestraw are among the well-known ones.
