The Mumbai-based creative talent management company Collective Artists Network and Nikhil Kamath and Abhijeet Pai-led investment firm Gruhas have teamed to create a new investment fund that will support ten to fifteen consumer startups.
Approximately Rs 150 crore will be invested by the recently established Gruhas Collective Consumer Fund in sectors including personal care, food services, coffee and beverages, health and wellness, and fashion and lifestyle.
Apart from Gruhas and Collective Artists Network, limited partners will also contribute capital to the fund.
The new fund will have Kamath and Subramaniam as general partners. Bollywood actors Deepika Padukone, Ranveer Singh, Hrithik Roshan, and Shraddha Kapoor are managed by Collective Artists Network, along with several social media influencers and cricket players.
Among other industries, Gruhas focuses on debt and early-stage investments in the consumer, clean tech, and proptech sectors. It has supported consumer-focused startups including Licious, Mainstreet Marketplace, Printo, and Hatti Kaapi.
Additionally, the company has teamed up with Anthill Ventures and DLF Family Office to launch Gruhas Aspire, an accelerator program tailored for the proptech industry.
