Entitled Solutions, an inclusive platform that aims to provide urban low-income workers with access to financial and health services, has raised Rs 4 crore in an extended seed round led by Cash Logistics, Facility Management, and SIS Ltd.
Over the next few months, the funds will be utilized to support platform partnerships and product development, increasing reach to over 2 million workers.
Anshul Khurana founded Entitled, a B2B2C company that integrates with gig service platforms and employers to provide services for their associated workers. It says it has made access to affordable health and financial services possible for over 700,000 low-income workers, including those in the gig economy of the new age.
Through partnerships with employers, the platform offers its employees access to emergency funds, rewards, savings programs, discounts on daily necessities and healthcare, and counselling.
The startup has already received funding rounds from several seasoned angel investors, including Nipun Sahni (Partner, Apollo Global Management), HDFC Capital, LetsVenture, and Sotheby’s.
