3attar, an Egyptian health-focused e-commerce site, has received initial funding to help it continue to develop and expand into other markets.
3attar, which launched in 2019, is a B2C platform that provides clients with healthy food and other items, as well as a delivery service and diet-consultation programmes.
During the COVID-19 crisis, the firm quickly expanded its product offering from a few hundred to over 3,000, making it Egypt’s largest healthy-shopping destination. After collecting an unknown sum of seed money from AUC Angels, UI Investment, and individual angel investors, it now wants to expand further.
3attar will also utilize the funds to grow its client base and improve its technology stack in order to increase order volume and income.
“We aim to become the dominant one-stop-shop for the whole health community in Egypt and expand into MENA regions, including chronic diseases and obesity by providing a holistic, healthy lifestyle app,” said Mohamed Ali, founder, and CEO of 3attar.
According to Mariam Kamel of AUC Angels, the specialized e-commerce area has seen a surge in angel and venture capital investments in the past year.
“3attar not only satisfies this but also strives for impact in addressing the growing trends towards healthier living,” she said.
