Early-stage startup accelerator PedalStart has contributed $100,000 to the pre-seed round of the shoe care company SHOEGR, based in Mohali.
The money raised will be put toward expanding and scaling its line of products, expanding its market and end-user reach, and bolstering its awareness-raising campaigns.
The money will also be utilized to expand SHOEGR’s direct-to-consumer (D2C) presence by improving the online shopping experience on its own website and establishing new retail alliances to expand the market for its goods.
Anuj Sachdeva, Ankit Roy, and Saurabh Gupta co-founded SHOEGR, a company that offers a wide variety of shoe cleaning, protection, and storage solutions. SHOEGR currently sells its products on websites like Amazon, Flipkart, Myntra, and Ajio in addition to its own website.
Notably, SHOEGR reports that its monthly sales in October of last year reached Rs 50 lakh, and in FY26, it is expected to surpass Rs 1 crore.
