Egypt: Egypt’s Sigma Fit, a tech company that specializes in sports consumer products, has raised new funds from the Egyptian investment company, Innlife Investments.
Founded by three petroleum engineers who are aiming to change how consumers think about clothing, SigmaFit has multiple revenue streams from technology and white labeling to wholesale and medical protective equipment. The startup’s mission is to change mindsets so that people purchase their clothing based on specs and not simply on looks – similar to buying a phone or car.
Sigma Fit have created high-tech clothing with several features that interact with individuals body to be sustainable and save water/electricity when washing. With the use of hydrophobic technology, Sigma Fit can create and sell clothes that can be worn for around three weeks without having to be washed. Their sportswear brand is currently operating in Egypt, the USA, Kuwait, and has patents pending in the field of antimicrobial sports products.
The new funds have been raised for the implementation of new technologies and sectors, including AR and hologram projections sales, embedded sensors clothing, and new sports product lines.