Simpl wins the title of Fintech startup of the year at the India Fintech Awards 2020
Bangalore: Simpl, a Bangalore- based startup, won the prestigious title of Fintech Startup of the Year at the 2020 Indian Fintech Awards. The company empowers any merchant to build relationships trust with its customers for every digital transaction.
The Indian Fintech Award is part of the India Fintech Forum which annually rewards Fintech entrepreneurs/companies/leaders for their significant success in launching innovative products and services, redefining business categories, using disruptive technologies, thought leadership, and for their impact on the entire Fintech ecosystem.
With over 2,500 category-leading online merchants like Zomato, Bigbasket, Dunzo, and more in its merchant network, Simpl is building the future of fully digital, frictionless mobile consumer credit payments in India. , transparent, inclusive, and personalized.
Drawing inspiration from the centuries-old tradition of the khaata or tab (account book) used by merchants to serve their repeat customers, Simpl brings this concept to the scale of digital commerce. Simpl enables merchants to provide their consumers with a secure and transparent one-click payment experience, while consumers can consolidate their transactions with Simpl’s Buy Now Pay Later credit line, benefiting from strong protection from the buyer and instant chargebacks. By providing the best mobile shopping experience, Simpl helps merchants increase cart conversions, size, and order frequency while building customer loyalty.
Speaking on the victory, Nityanand Sharma, Co-Founder, and CEO of Simpl said: “Our team is delighted with this honor. We’re both happy and proud of this victory, in recognition of the hard work we’ve done to build a product that completely transforms the payment experience for both merchants and consumers. Today, Simpl is the world’s largest deferred payment platform for small payments that are made frequently. We are at an inflection point on our journey to make Buy Now Pay Later a classic payment category. This award is a recognition of all the effort our team has put into creating a new category of payments and a revolutionary consumer experience.
