Oddle, an omnichannel food and beverage firm located in Singapore, has secured $5 million in a pre-series B fundraising round headed by Altara Ventures.
Oddle’s features assist F&B owners in optimizing their operations. QR ordering systems, reservation systems, payment terminals, and e-commerce solutions are among the company’s online-to-offline products. Oddle Eats, the company’s food discovery platform, offers brand improvement services such as marketing.
Jonathan Lim, Yong Xiang Pua, and Jeremy Lee established Oddle in 2014. Last year, the firm increased its gross merchandise value from $21 million in 2019 to $144 million in 2021, a 17x increase in sales.
It intends to use the fresh cash to create new products and expand its market in Singapore, Hong Kong, Malaysia, and Taiwan.
Oddle Eats is a consumer app that just launched in Singapore and will be available in additional regions in the third quarter of 2022.
“As the economy starts to open up, providing merchants with cutting-edge solutions and expertise to drive their profitability and future-proof their restaurants will be our main priority for the next few years to come,” said Lim, the company’s co-founder and CEO.
