Singapore’s EdTech platform Geniebook achieves profitability; achieved two acquisitions
With two significant acquisitions, Singapore-based EdTech company Geniebook has expanded its hybrid strategy and achieved three consecutive quarters of profitability.
The company said in a statement on Thursday that it has achieved positive cash flow for the last three quarters, marking a significant financial milestone.
Its online program, which saw a record number of enrollments at the end of the previous year, is largely responsible for this success.
Since its launch in 2017, Geniebook has quickly become the biggest online learning platform in Singapore, providing a full range of resources to support students’ success.
These include GenieClass, which offers dynamic live online lessons taught by knowledgeable teachers; GenieSmart, which creates customized worksheets based on each student’s learning gaps using a proprietary artificial intelligence (AI) algorithm; and GenieAsk, which offers real-time academic support via teacher chats.
After the pandemic, the educational landscape changed, but Geniebook stayed committed to its primary goal of improving learning outcomes with an effective and AI-focused strategy.
“This milestone is a strong testament to how technology can transform learning when done right，
“Students have seen real improvements through our platform and parents have confidence in us to effectively help in their child’s learning,” said Neo Zhizhong, Co-founder and Chief Executive Officer.
“With robust financial fundamentals, we are in a strong position to keep innovating and help every student reach their potential,
“We’re just getting started, our focus is now on expanding access across the region and deepening our product’s impact,” he added.
In the last two years, Geniebook has introduced a number of significant features.
A redesigned Parent App with comprehensive insights and motivational tools like Bubbles—digital tokens that can be redeemed for prizes in Geniebook’s rewards store—and AI Hints, which provides customized step-by-step nudges based on each student’s skill level and learning history, are two examples of how to encourage parents to be involved in their child’s education.
Innovation wasn’t just found online. Geniebook CAMPUS, a physical campus that combines cutting-edge technology and conventional teaching methods, was introduced by the EdTech company in a significant strategic move.
Soon after, it purchased Best Physics Tuition, a physics-focused training center, and AfterSkool, a boutique offline learning center with a track record of assisting students in achieving success in the O-Levels, A-Levels, IB Diploma, IGCSE, and Integrated Program.
Holland Close, United Square, Bishan Junction 8, Bukit Timah Shopping Center, Waterloo Center, Goldhill Center, and Century Square are the seven hybrid locations that have been established since the 2024 launch, with at least two more scheduled for 2025.
“The hybrid learning model supports students who prefer in-person classes while giving parents real-time insights through technology which also deepens brand trust,” said Alicia Cheong, Co-founder and Chief Operating Officer of Geniebook.
The addition of AfterSkool and Best Physics Tuition to the Geniebook family, according to Neo, broadens the company’s reach in secondary and pre-university education and paves the way for a more extensive regional influence.
“This partnership marks the start of an exciting new chapter for us,” he added.
Geniebook claimed that the company is demonstrating that smarter, more individualized learning is not only feasible but also scalable through its technological advancements and financial stability.
It stated that with consistent drive and a distinct vision, the company is constructing the educational future one student at a time.
With support from Apricot Capital, East Ventures Growth, Lightspeed Venture Partners, and angel investors, the platform has more than 300,000 users.
Singapore, Malaysia, Indonesia, Vietnam, China, and other countries are home to its offices.
