Stellaris led $3.6 M Pre-Series A funding secured by B2B analytics software provider Factors.ai
Business-to-business (B2B) analytics software provider Factors.ai has secured a $3.6 million pre-Series A funding round from Stellaris Venture Partners.
Along with new investors, Elevation Capital and Emergent Ventures, the round also included angel investors like Kris Rudeegraap of Sendoso, Sreedhar Peddineni of GTM Buddy, and Khadim Batti of Whatfix.
Elevation Partners and Emergent Ventures co-led a $2 million seed round in August 2021, which brought the total amount raised by the company to $5.6 million. The additional funds will be used to scale up its offerings and expand its Go-to-Market (GTM) teams, according to a statement from Factors.ai.
Factors.ai, a company founded by Swaminathan, Aravind Murthy, and Praveen Das, provides software solutions that assist B2B marketing teams at large businesses, particularly SaaS companies, in making sense of their varied customer data, improving their decision-making, and raising the ROI (Return on Investment) of each marketing event.
Additionally, it provides revenue attribution, and analytics for both specific accounts and the entire sales funnel. Clevertap, Plivo, Courier.com, Chargbee, and Traceable are a few of the startup’s clients.
