Salla, the top e-commerce platform in Saudi Arabia and the biggest merchant facilitator in the area, has agreed to buy Sweply, a cutting-edge digital advertising platform. After the purchase, Sweply will be renamed “Salla Ads,” and it will be the official advertising solution in the Salla ecosystem. This action is a significant step toward e-commerce and digital advertising integration, providing businesses with a simple and effective means of connecting with their clientele.
This acquisition demonstrates Salla’s dedication to providing merchants with comprehensive solutions that streamline digital transformation for companies, small and medium-sized enterprises, and entrepreneurs. Through the integration of cutting-edge advertising technology with e-commerce tools, Salla is solidifying its standing as the go-to platform for online retailers in Saudi Arabia and elsewhere.
With more than 35,000 registered advertisers and a significant presence in the local digital marketing scene, Sweply has made a name for itself as a reliable advertising platform in recent years.
Salla Ads Empowers Merchants Salla Ads gives merchants the ability to start, run, and optimize their advertising campaigns right from their store dashboards. The platform gives merchants more control than traditional ad solutions by providing smooth campaign execution, real-time performance insights, and AI-powered targeting and advanced analytics.
Salla Ads, which is completely integrated with merchants’ e-commerce sites and is made to maximize efficiency and return on investment, guarantees accurate audience targeting and simplified ad management. Businesses can increase visibility, boost sales, and scale effectively in a cutthroat digital marketplace thanks to this deep integration.
By the second quarter of 2025, the new service should be accessible on the Salla platform. Because Salla provides committed support to ensure a seamless transition and the continuity of all ongoing campaigns, current Sweply users will continue to function normally.
Nawaf Hariri, CEO of Salla, commented on the acquisition, stating, “Acquiring Sweply is a testament to our long-term vision of providing innovative and seamless solutions that empower merchants. Our mission at Salla has always been to shape the ‘Future of Commerce’—and with Salla Ads, we are unlocking new opportunities for our merchants to thrive in the digital economy. This acquisition is a strategic step toward building a sophisticated advertising ecosystem, enabling sellers to fully capitalise on cutting-edge marketing tools. The trust of our merchants continues to drive our progress, helping us advance Saudi Arabia’s digital economy and contribute to the goals of Vision 2030.”
Wael Hassan, CEO of Sweply, shared his enthusiasm for this next chapter, saying, “Since day one, Sweply has been about helping merchants succeed through smart, data-driven advertising solutions. This acquisition strengthens our shared commitment with Salla to innovation and merchant empowerment. Joining Salla’s ecosystem allows us to further enhance advertising solutions that help businesses grow. We look forward to continuing this journey under Salla’s leadership, bringing even greater value to merchants across the region.”
Ebrahim Mansoor Mutahar, co-founder and chief product officer of Sweply, commented, “We are proud of what we have accomplished over the past years, and this acquisition highlights Sweply’s significant impact on the market, as well as the strong alignment between our vision and Salla’s. Moving forward, we remain committed to delivering cutting-edge technologies that maximise return on ad spend and further expand the digital advertising network, empowering merchants with greater reach and competitiveness in the evolving marketplace.”
This acquisition comes at a critical juncture, as Saudi Arabia’s advertising budget is currently SAR 9.5 billion, with digital channels predicted to make up 90% of total spending by 2030. Rapid technological advancements and increasing digital adoption are driving an increasing demand for integrated e-commerce and marketing solutions.
Salla is putting itself at the vanguard of this change with Salla Ads, giving companies the resources they require to succeed in a rapidly changing digital environment. This calculated action supports Vision 2030’s goal of creating a prosperous, technologically advanced economy and strengthens Saudi Arabia’s standing as a center for digital innovation.
