Houseware, a warehouse-centric income generator for SaaS businesses, has disclosed receiving $2.1 million in a venture investment round headed by Tanglin Venture Partners. Together with GTMfund and Better Capital, the round included angel investors from top SaaS companies including Snowflake, Stripe, Carta, Zendesk, Superhuman, and others.
The money will be used by Houseware to scale its products, increase staff size, and add to existing collaborations with partners like Snowflake. In order to quadruple its staff this year, the firm is aggressively seeking technical and design expertise in India.
Divyansh Saini and Shubhankar Srivastava co-founded Houseware, which enables SaaS companies to build a CRM based on a cloud data warehouse. The consumerized SaaS and the strength and depth of the contemporary data stack (technologies like Snowflake) are combined in Houseware (tools like Notion). Teams are now able to develop data-first use cases throughout the revenue function rather than just being data consumers.
An early-stage venture capital company, Tanglin Venture Partners, focuses on high-growth start-ups in India and Southeast Asia. Companies including Moglix, Plum Insurance, Ninjacart, Credgenics, Pepper Content, and Public are represented in Tanglin’s portfolio.
