Ten Saudi startups included in Riyadh Seed Program post Flat6Labs investment

With 41 investments made in the Kingdom through the Startup Seed Fund, Flat6Labs, the most active seed and early-stage venture capital firm in MENA, has made great progress in assisting Saudi Arabia’s startup scene. As a result of its dedication to fostering innovation and developing local talent, Flat6Labs has arguably emerged as the most active investor in Saudi startups since its founding in 2023.

For the fourth cycle of the Riyadh Seed Program, we have invested in ten promising Saudi-based startups in our most recent round. These companies span dynamic industries like consumer tech, cybersecurity, e-commerce, logistics, transportation, SaaS, and talent acquisition.

These startups receive substantial support throughout the program, including a minimum SAR 500,000 cash investment and a four-month acceleration initiative aimed at accelerating their growth, improving their market positioning, and expanding their capabilities throughout KSA and beyond. The program’s objectives are to get them ready for the next phase of their journey, which includes growing their clientele, improving operational effectiveness, and forming strategic alliances.

The Startup Seed Fund, which is run by Flat6Labs and has investments from the Saudi Venture Capital Company, the Jada Fund of Funds, and the Riyadh Valley Company, provides support and funding for the Riyadh Seed Program. Additionally, the National Technology Development Program supports the program through its Empowering Accelerators initiative.

The fund was created with the goal of giving investors large capital gains by using a highly diversified and methodical investment strategy to invest in tech startups in the Kingdom of Saudi Arabia. It seeks to purchase targeted equity stakes in early-stage businesses in the Kingdom’s innovation and technology sectors. The fund was created with the goal of giving investors large capital gains by using a highly diversified and methodical investment strategy to invest in tech startups in the Kingdom of Saudi Arabia. It seeks to purchase targeted equity stakes in early-stage businesses in the Kingdom’s innovation and technology sectors.

The 10 New Startups in Flat6Labs’ Fourth Riyadh Seed Cycle:

CAMION: Revolutionising freight management with a comprehensive Transportation Management System (TMS) that deeply integrates with global logistics networks to streamline first-mile operations.

Colada: A consumer-tech platform bridging affordability and quality in food ordering. Leveraging machine learning, Colada offers exclusive discounts on popular menu items while helping restaurants maximise margins.

Devsy: Devsys is a talent acquisition platform that leverages advanced HRMIS and work management modules enhanced with AI capabilities to streamline the vetting and management of both remote and on-site talent. Its AI product arm, NIIO, has secured major contracts to build predictive models for e-commerce and quick commerce sectors.

dPhish: An all-encompassing anti-phishing solution addressing threats through detection, proactive credential hunting, and awareness.

Hollat: Hollat is a CRM platform designed to address challenges in integration, privacy, and cybersecurity for large enterprises and the public sector, aligning with local compliance regulatory requirements. It has become the preferred choice for government entities and notable financial institutions.

Mrrha: Mrrha is a community-based online marketplace that empowers local creators and digital entrepreneurs to sell their unique products. It facilitates secure consumer-to-consumer (C2C) transactions through a validated and user-friendly experience. Key features include automated escrow services, secure payment options, and integrated shipping and listing tools. Mrrha ensures a safe and efficient process, enabling small retailers to reach a broader audience.

Fezlee: Fezlee is a shipping aggregator platform that connects merchants with the best couriers, warehouses, and all logistics needs. By streamlining logistics and offering competitive rates, it empowers businesses to expand their reach, enhance efficiency, and reduce costs.

Cyberni: Cyberni is a cybersecurity SaaS company that specialises in dark web threat intelligence. It provides innovative solutions that enhance threat detection, risk mitigation, and proactive safeguarding of businesses from emerging threats.

Units: A warehousing solution transforming the warehousing landscape with digital solutions for inventory and space management. It simplifies and optimises inventory management processes, space utilisation, and delivery management.

Zofa: Aiming to revolutionise clinic management, Zofa offers a comprehensive operations platform to revolutionise patient management and ensure regulatory compliance.