Bengaluru: Text Mercato Solutions Pvt Ltd, which operates an eponymous cataloging and content marketing firm, has raised more than Rs 5 crore (approximately $678,708 at current exchange rates) a pre-Series A fundraise.
Windrose Capital and 1Crowd have led the round in Bengaluru-based Text Mercato, it said in a statement.
Kiran Ramakrishna and Subhajit Mukherjee set up the company. It says its platform helps brands scale their content and cataloging needs, such as product listings and blogs. It also leverages technology to deliver targeted content.
Text Mercato’s flagship product, Catloging.Ai, is a suite of machine learning-based products that help to create structured digital catalogs for online resources. Services include image and text recognition, text generation, online data processing, and character recognition.
It will use the capital it has raised to enhance its technological infrastructure and focus on customer acquisition and operations. It is also experimenting with its model to reach clients in several international and local markets.
“We aim to disrupt the multi-department and multi-role problem of listing and marketing a product into one single seamless process. The company will focus on the end-to-end stack, single sign-on, central management, and scale across languages,” Ramakrishna said.