Dubai: THE LIST, the Dubai-based mobile luxury fashion, and lifestyle platform, announced that it has received strategic investment in a Bridge round from the ventures arm of Nervora, a multi-platform media company known for its publications including Vogue Arabia and WIRED Middle East.
The investment was secured ahead of THE LIST’s Series A funding round and will primarily be used to continue the expansion of the company’s technology platform, further develop its offering, and reaffirm the brand’s positioning as a leading and innovative mobile luxury player in the region. The new strategic investor will provide brand-building and digital insights, networking, and support, driving continued awareness and growth in the Middle East.
“The vision for THE LIST has always been to provide immediate access to the best, highly coveted, unique, rare, and hard-to-get fashion and lifestyle products. We welcome Nervora’s expertise and vast experience in creating the most premier digital content and experiences and are thrilled to have their guidance, thereby further strengthening our offering and establishing our brand in the region”, says Andreas Skorski, Founder & CEO THE LIST.
Shashi Menon, Founder & CEO Nervora, remarks, “We were attracted by THE LIST’s business model since it covers areas in which we have already gained a solid footprint: digital experience, luxury brands and products. Its newest product launch will be a spin on the digital commerce model and unlock new opportunities for brands and retailers. We’re excited to support THE LIST in its next stage of development and growth.”
THE LIST was founded in March 2016 by Andreas Skorski, who came up with the idea of digitally connecting retailers and customers, when he experienced that certain brands and products were either not available in the Middle East or only at marked-up prices, and secondly, most international luxury retailers were not able to set up their own e-commerce and reach customers globally due to the complex requirements for technology, logistics fulfillment, and marketing.
The company offers customers the opportunity to shop incredible luxury fashion and lifestyle products from retailers worldwide and have them delivered directly to their doorstep in over 190 countries. Additionally, THE LIST takes care of the entire payment and fulfillment process, providing express and insured shipping for all purchases.
Through its omnichannel business model, the luxury fashion aggregator onboards new brick-and-mortar retailers and launches their merchandise much faster than traditional online retail. THE LIST provides its retail partners with a machine learning-based software integration to ensure easy and automated inventory management.
Andreas Skorski commented, “THE LIST has raised $2.4M in previous rounds of funding, and technology investment has been a fundamental driver in the company’s recent growth. An asset-light model combined with intelligent technology is the heart that drives THE LIST, and that allows us to operate in a very competitive, demanding market highly efficiently and fast with a lean set up.”
THE LIST is based in Dubai, with offices in Lisbon.