TIW Private Equity invests $6 million in Scentials Beauty Care and Wellness

Scentials was launched by former ace tennis player Mahesh Bhupathi and Jinesh Mehta in 2017. It focuses on developing beauty brands across fragrances, skincare, and colour cosmetics.

“Building beauty businesses with influencers have created a lot of value in the West and, after Unilever Venture, we are proud to have TIW believe in this opportunity in India,” said Bhupathi.

The company had launched cricketer Virat Kohli’s One8 brand in the fragrance category in January 2019 and followed it up with skincare label Arias from Bhupathi’s wife, actor, and model Lara Dutta.

The firm’s products are available in both offline and online stores.