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To broaden its footprint, Egyptian pharmaceutical startup Grinta acquired competitor Auto-Cure

To increase its presence in the nation, Cairo-based startup Grinta, a fintech-enabled B2B tech platform that is digitizing the pharmaceutical supply chain, has acquired Alexandria’s online pharmacy Auto-Cure.

Grinta, a managed marketplace founded in 2021 by Mohamed Azab, Yosra Badr, Ali Youssef, and Hamza Mohamed, modernizes the pharmaceutical supply chain by empowering independent pharmacies. The full range of traceable pharmaceutical and medical products are accessible through the end-to-end platform, which also offers fulfillment, demand forecasting, and inventory financing.

To create a data-driven, dependable, and effective pharmaceutical supply chain, the company is collaborating with all stakeholders along the value chain, including producers, distributors, wholesalers, and pharmacies.

Late last year, Grinta raised a $8 million seed round and has since acquired Auto-Cure, an Alexandria-based B2B e-commerce platform for independent pharmacists.

“The acquisition of Auto-Cure is a testament to Grinta’s dedication to delivering value to their clients and growing its presence in the Egyptian market,” said Grinta CEO Mohamed Azab.

Since its founding in 2021, Grinta has acquired two additional businesses: the software development firm EME and the similar digital platform PH Store in northern Egypt. The company has subsequently aggressively expanded across nine governorates in Egypt. Since then, it has delivered more than 200,000 orders and served over 7,000 pharmacies.

“Joining hands with Grinta is incredibly exciting for us, our commitment to digitising the market and delivering customer satisfaction has led us to joining Grinta’s brilliant team. We have unlocked a world of possibilities, and together we will be extending our reach not only in Alexandria but throughout the Middle East and Africa,” said Mohamed Rezk, founder and CEO of Auto-Cure.

Over the last 18 months, Auto-Cure has served 450 pharmacies and dispatched 5,000 orders.




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