To increase its dominance in Southeast Asian e-commerce, Vietnam’s OnPoint acquires Thailand’s CREA
To further solidify its position as the leading e-commerce provider in Southeast Asia, OnPoint, a Vietnam-based e-commerce enabler, formally announced on Wednesday that it has acquired CREA, a Thailand-based e-commerce enabler.
“This strategic partnership brings together two industry titans to create a best-in-class ecosystem of solutions that will help global and regional brands thrive in Southeast Asia’s dynamic and fast-evolving digital landscape,” OnPoint said in a statement.
Supported by a strong staff of 600+ in-house workers and over 1,000 outsourced professionals with expertise in warehousing, livestreaming, and end-to-end e-commerce operations, OnPoint and CREA work together to serve over 250 companies.
Reputable for their strong, all-inclusive e-commerce solutions, OnPoint and CREA are highlighted as key players in Southeast Asia’s e-commerce and social commerce ecosystem.
Their commercial and marketing solutions, which demonstrate a strong commitment to leveraging technology for improved operational efficiency, shopper engagement, and customer experiences, include cutting-edge artificial intelligence (AI)-driven tools for content creation, livestreaming, and customized consumer engagement.
The SeaTown Private Capital Master firm, a private equity firm run by SeaTown Holdings International Pte. Ltd., supports Onpoint, and both businesses are among a limited group of enablers renowned for their scalability, profitability, and stability.
Temasek’s asset management group, Seviora Holdings, is the owner of SeaTown, a well-known alternative investing company with an emphasis on Asia.
“This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership,
“By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region,” said Tran Vu Quang, Founder and Chief Executive Officer of OnPoint.
This alliance, according to Aimone Ripa Di Meana and Alessandro Piscini, co-founder and co-chief executive officer of CREA, is more than just the merging of two companies; rather, it is a combination of similar goals and principles.
“Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial, and technological foundation to help brands achieve sustainable success,” they added.
OnPoint and CREA will work together to enable both local and international firms to lead and prosper in Southeast Asia’s rapidly changing digital economy.
With ambitious plans to serve more than 600 million customers and support social and international trade, our partnership demonstrates our steadfast dedication to influencing the direction of business.
