The artificial intelligence (AI) and digital behavior aggregator SQREEM Technologies, with its headquarters in Singapore, has announced that it has finalized the acquisition of TotallyAwesome, a contextual digital advertising platform that specializes in youth marketing throughout the Asia-Pacific region.
SQREEM said in a statement on Wednesday that the agreement will combine TotallyAwesome’s vast user base of over 900 million and its human-curated whitelists with its proprietary AI technology to create improved, precisely targeted online environments for young users and their families. This will greatly increase the safety of ad placements.
Combining their combined reach of over 2.4 billion consumers across 80 countries will create the world’s largest behavior audience repository.
The acquisition, according to the statement, strategically places SQREEM to navigate the challenging terrain of moral youth marketing, particularly in light of the growing emphasis in international discourse on the responsible application of AI in targeting vulnerable audiences.
The acquisition combines TotallyAwesome’s deep understanding of youth audiences and their digital experiences across 14 key Asia-Pacific markets with SQREEM’s sophisticated AI-driven behavioral database to offer brands and agencies an unmatched ability to reach millions of young consumers and parents in a safe and compliant manner.
The acquisition also represents a 400% increase in SQREEM’s growth over the previous three years, driven by the company’s recent acquisitions of Gamma SSP and Trade Indy, two AdTech companies.
SQREEM is well positioned to become the first profitable AI unicorn in ASEAN in the upcoming 12 months due to its quick ascent.
“SQREEM now offers the most comprehensive solution for advertising agencies and brands seeking to connect with youth audiences ethically and effectively,
“Our combination of tech and expertise will demonstrate how brands can precisely tailor their engagement with kids, teens and families while prioritizing safety and trust,” said Ian Chapman-Banks, Chief Executive Officer of SQREEM.
SQREEM and TotallyAwesome’s combined tech stack will be available on a single full-service platform, allowing agencies to save a significant amount of money and increase their operational margins.
The goal of the merger is to increase efficiency and competitiveness in the market by broadening the market reach and streamlining operational procedures. Approximately 100 employees from TotallyAwesome currently work in major markets like Singapore, Ho Chi Minh City, Melbourne, and Sydney.
