A pre-Series A round led by Fireside Ventures has raised Rs 20 crore ($2.3 million) for the kids’ nutrition-focused food brand Troovy. Veltis Capital, Spring Marketing Capital, and Sharrp Ventures are additional investors.
In 2023, Troovy had already raised an undisclosed seed round. It intends to expand product development and distribution using the available funds.
Troovy, which was founded by Aditya Mukherjee and Mansi Baranwal, sells items like multi-millet protein milk mixes, protein instant pasta, protein vermicelli, high-protein chips and puffs, and sauces and spreads that boost immunity. All products are created using natural ingredients; no refined sugar, palm oil, maida, or chemical additives or preservatives are used.
Troovy debuted with a nutrition-focused, chemical-free ketchup that was created following more than a year of testing. The brand replaces artificial additives with natural ones like soy flour and rosemary extract, and uses protein sources like dals, makhanas, green peas, and millets.
It faces competition from companies such as Timios, Slurrp Farm, and The Mumum Co. in the expanding kids’ health food market.
