Quest Ventures, Pavilion Capital, and Bent Pixels led a $10 million Series A round of funding for Singapore-based technology-driven media business Hepmil Media Group.
Hepmil is the parent company of SGAG, MGAG, and PGAG, as well as Hepmil Creators’ Network, a digital creative agency.
Since its establishment in 2015, Hepmil Media has never raised money from institutional investors.
The money will be used to develop the company’s content and creator platform, as well as its e-sports and gaming network. The company also intends to diversify its income streams, with a focus on establishing content capabilities to support regional commerce companies’ direct-to-consumer operations.
In 2022, it will also have offices in Thailand and Vietnam.
Hepmil Media’s original content division creates a material that reaches over 30 million Gen Zs and millennials in the area on a weekly basis. Simultaneously, its creator network collaborates with over 300 of the region’s best digital content providers, generating over 3 billion monthly views.
Hepmil Media Group employs around 100 people in its offices in Singapore, Kuala Lumpur, Jakarta, and Manila.
Early this year, the company expanded into Indonesia through a collaboration with EVOS Esports, which intends to address the region’s growing e-sports sector and provide sponsors and talent with a new platform to interact with a highly engaged audience.
Karl Mak, CEO and co-founder of Hepmil Media, said: “The digital media space in Singapore and Southeast Asia has transformed rapidly over the last decade. More people are spending their time online for entertainment and fulfilling their everyday needs. We also see more brands looking for an integrated digital media solution capable of reaching and engaging an exponentially growing audience in a compelling manner to drive conversion. Through expansion and investing in capabilities building to push new, innovative solutions for brands, we hope to be able to redefine Southeast Asia’s digital media and entertainment sector and to remain the preferred platform for brands to work with.”
The money will also go toward the group’s strategic development plans in the coming months, which include the formation of Bent Pixels Asia Private Limited, a joint venture between Hepmil Media and Bent Pixels in Asia Pacific.
Bent Pixels Asia, based in Singapore, will help Hepmil Media extend its e-sports community’s influence and reach in Southeast Asia by being the chosen distributor of YouTube reserved media in Indonesia, Malaysia, the Philippines, and Singapore.
