Vanity Wagon raises 1.5 crore in seed funding

New Delhi: Vanity Wagon, a clean beauty marketplace that focuses on toxin-free and natural products, has raised $200,000 (around Rs 1.5 crore) in a seed funding round led by Agility Venture Partners.

Other participants in this round include Alfa Ventures managing partner Dhianu Das and angel investor Sanjay Nagi, Vanity Wagon said in a statement.

The company will use the capital it has raised to enhance its customer-facing technological infrastructure and increase the reach of its brand.

The company was set up in 2018 and says it believes in sustainable beauty products, with brands being onboarded on its marketplace being checked for cruelty-free and safe-to-use certifications.

“Having grown faster than the sector in the last 2 years, this was an ideal time for us to take the next leap,” CEO Prateek Ruhail said. The seed investment was orchestrated by Fundvice, with the firm acting as an accelerator to Vanity Wagon.