Venture Catalysts-backed Instoried raises pre-Series A capital

Instoried Research Labs Pvt. Ltd, an artificial intelligence-based startup focused on content marketing, has raised $1 million (Rs 7.45 crore at current exchange rates) in a pre-Series A fundraise.

Mumbai Angels Network led the funding round, the Bengaluru-based startup said in a statement..

Instoried was set up in 2018 by Sharmin Ali, a graduate of the Visvesvaraya Institute of Technology in Bengaluru who has previously worked as a senior business analyst with management consulting firm Mu Sigma.

The company says its platform helps customers understand emotional engagement with content and create intelligent campaigns that affect consumer behaviour patterns and optimize marketing spends. While it was initially focused on the text-based content space, it is also now moving into the video segment.