A pre-seed funding round co-led by All In Capital has seen the vermeil jewellery brand Trisu secure an undisclosed amount of investment. In addition to JK Tyres, Amaanta Group, and angel investors Sumer Sethi and Himanshu Aggarwal took part in the round.
According to a press release from Trisu, the additional funding will be utilized to stimulate product innovation, improve customer acquisition, and aid in market expansion.
Saloni Chopra launched Trisu in 2023, a line of gold vermeil jewelry with an 18-karat gold plating that uses silver as the base metal and is five times thicker than regular gold plating. The company wants to offer durable, reasonably priced gold substitutes in India, especially for people in the 30–60 age range. Customers can enjoy jewelry that closely resembles solid gold without the high cost or risk of loss, according to the startup, because its products deliver high quality at a fraction of the cost. Jaipur is home to its manufacturing plant.
Superior plating style, according to the Gurugram-based company, is its unique selling proposition. Chains is the company’s main source of revenue, with necklaces and bracelets coming in second.It wants to become more visible in all marketplaces, including those for fast commerce.
In just eight months of operation, Trisu claims to have achieved 24x growth and drawn over 5,000 active users who value its designs for their striking resemblance to solid gold. The company wants to open ten stores and five exclusive outlets by December 2026, and by 2025, it wants to generate $1 million (Rs 8 crore) in monthly recurring revenue.
