Voltas Limited, India’s No. 1 air conditioning brand from the Tata Group, has opened a unique online web store – www.voltaslounge.com – to serve its online customers. This one-stop solution for clients wanting to buy Voltas or Voltas Beko goods online was launched on the occasion of India’s 75th Independence Day.
‘Voltas Lounge’ is a one-stop-shop for clients wanting to buy Voltas items such as air conditioners, air coolers, air purifiers, commercial refrigeration devices, water dispensers, and water coolers online. Customers also have access to the Voltas Beko home appliance range, which includes refrigerators, washing machines, dishwashers, and microwaves, which can be purchased online. The Voltas Web Lounge will provide a complete list of the company’s consumer products.
Voltas has always prioritised customer requirements as a market leader, and it is the uncontested market leader in India’s air conditioning industry, with a network of over 24000+ customer touch-points and the largest brand equity in the cooling category. With this new effort, the firm hopes to provide its online consumers a seamless shopping experience from the comfort of their own homes.
Commenting on the launch, Mr. Pradeep Bakshi, MD & CEO, Voltas Limited, said, “As one of the leading brands in the Consumer Durable industry, we aim to constantly work towards exceeding the expectations of our customers. The current situation has increased consumer preference for online shopping, and with the launch of our new web lounge, we aim to reach out to our customers 24X7, and be available to them at all times, from the comfort of their homes.”
The company has also offered new and exclusive financial offerings for its consumers, including no-cost EMIs through NBFCs, in an effort to enhance simple access to all of its items. These discounts are accessible exclusively to consumers of the webshop. The value of the offer will be determined by a number of factors, depending on the product and model. In addition, the firm is providing a mix of Easy EMI Schemes and Comprehensive Warranty to make the purchasing process more appealing to consumers.
