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Wellory Announces $4.2M In Funding

New York: Wellory, the anti-diet app that delivers 1-1 personalized nutrition coaching, announced today that it has raised a total of $4.2 Million. Story Ventures led the round, with participation from Harlem Capital, the Co-Founders of Tinder Sean Rad and Justin Mateen, Ground Up Ventures, NBA Player Wayne Ellington, and Hannah Bronfman well as executives from Google, Amazon, Glossier, among others. This investment goes towards the development of Wellory’s technology, marketing efforts, and team growth.

Each year, 45 million Americans try dieting and fail; Emily Hochman, CEO, and Founder of Wellory, was one of them. She built Wellory out of personal need, struggling with fad and yo-yo dieting, which led to several potential chronic illnesses, and the threat of infertility. Hochman decided to take her health into her own hands by enrolling in the Institute for Integrative Nutrition. With a balanced nutritional plan and the right support system, she was able to rebuild her health. As a certified health coach, Hochman also managed the customer success team at tech startup WayUp, learning the value that the intersection of technology and human interaction can bring to the ever-evolving digital world.

Wellory focuses on making micro-adjustments that lead to macro behavior change. The app’s relationship-driven, the meal-by-meal approach is paired with photo-sharing—a simple but powerful tool that helps coaches identify opportunities to make nutrition recommendations while helping clients stay accountable to their new habits and track progress.

While Wellory takes a 1-1 approach to nutrition, they’re also building an inclusive community for the experts themselves. Serving as a provider for nutrition experts, Wellory Nutrition Coaches are given the tools and platform to connect and learn from each others’ backgrounds, training, and hands-on experiences—ultimately benefiting Wellory clients as well. Hired from top programs in nutrition, dietetics, and food sciences, Wellory has a network of over 650+ practitioners today and growing.

Wellory is available for download now in the Apple Store and Google Play at $59.99/month ($2/day) with the option of canceling at any time.

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