Bengaluru: IndiaMART InterMESH Ltd on Tuesday announced its partnership with the Bengaluru based outdoor gear brand Wildcraft India Pvt Ltd to engage the services of its platform to target potential customers for its new line of SupermaskTM and PPE kits.
The firm, in April, forayed into the Personal Protective Gear (PPG) segment by launching the re-usable respirators and PPE Kits amidst the Covid-19 outbreak.
IndiaMART, the largest B2B online marketplace in the country with over 100 million registered users would significantly strengthen the reach and visibility of Wildcraft’s reusable SupermaskTM and PPE kits.
In the last six months, IndiaMART has witnessed a substantial traffic growth in the personal protective gear category due to the pandemic and has become the go-to place for selling PPG products for major brands like Wildcraft India Pvt Ltd, according to a statement here.
Speaking on this partnership, Gaurav Dublish Co-Founder, Wildcraft India said, ”Over the last few months, Wildcraft has had an opportunity to serve the nation and its citizens with its world-class PPG products meant to keep civilians, and frontline fighters protected in the long run.
”The partnership with IndiaMART allows us to leverage their platform to further expand our footprint in some of the remotest regions of the country. Through this B2B platform, we look forward to providing opportunities for employment to retailers and distributors in difficult times like these.”
IndiaMART exploits the latest technologies like artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa, this helps businesses to scale up and offers increased exposure on India’s largest online marketplace.