This marks a critical turning point for both companies in their pursuit of growth and innovation within the collectibles industry. On Wednesday, Singapore-based luxury art collectibles XM Studios announced a strategic brand alliance with China-based art collectibles IMMORTALS.
According to a statement from the two companies, this partnership between XM Studios, a licensee of Disney, Warner Bros. Discovery Consumer Products, Hasbro, and more, and IMMORTALS, a licensee of Dragon Ball, Blizzard, Saint Seiya, and more, signals the coming together of industry knowledge and limitless potential in the field of luxury art collectibles.
This partnership, according to the statement, is evidence of XM Studios and IMMORTALS’ shared goal of leveraging their unique advantages and assets.
Both businesses hope that this collaboration will strengthen their leadership positions in the collectibles industry while also improving their creative pipelines and meeting changing customer demands.
To strategically broaden the scope and depth of this alliance going forward, both organizations will collaborate with more creative studios.
Additionally, by taking this approach, negative competition will be lessened, freeing up each brand to concentrate on improving and prioritizing the quality of their product development.
Integrated sales and after-sales networks will be put into place to further improve the customer experience.
Together, the development teams will create a new and varied line of collectibles that will include unique intellectual properties (IPs) and exquisite ultra-luxury collectibles that are infused with traditional Chinese craftsmanship techniques.
“At XM Studios, we are thrilled to embark on this collaborative journey with IMMORTALS,
“This partnership represents a significant step forward in our commitment to delivering unparalleled products and experiences to our global audience,” said Ben Ang, Chief Executive Officer of XM Studios.
Kira Sheng, the Chief Executive Officer of IMMORTALS, stated that the company views this strategic alliance as a revolution in the collectibles and IP derivatives market.
“We have started a deeper global collaboration here, and more importantly, our collaboration will elevate the experience for new and existing customers,” he added.
The statement highlights the potential for success and long-term growth of the strategic alliance between XM Studios and IMMORTALS, stating that shareholders, including AIOX Apex Angel Fund, have unanimously supported it.
The production of exquisitely crafted luxury art collectibles is the focus of the international design studio XM Studios.
