TDV Partners, an early-stage venture capital firm, has provided $250K in pre-seed funding to Zulu Club, a hyperlocal fashion quick-commerce startup.
The startup, which is now based in Gurugram, intends to use the funding to deepen its retail partnerships, improve its logistics and personalization engine, and expand throughout Delhi NCR. Zulu Club mainly caters to Gen Z and millennial consumers who want convenient, dependable, and quick fashion delivery.
Zulu Club, which was introduced in 2024, allows users to shop online from local shopping centers and outlet stores through its app. Customers can receive carefully chosen Try-at-Home kits that contain four to five items, try them whenever it’s convenient for them, and only pay for what they keep. Through customized cross-sells and upsells, these lowers return rates and raises basket sizes.
The company’s Try-at-Home and 100-minute delivery models are aimed at urban customers who prefer a tactile, secure shopping experience without going to physical stores.
Zulu Club offers a seamless experience by integrating its own logistics network, live personal shopping assistance, and AI-powered product curation. The model unlocks value for local fashion retailers and consumers alike by addressing common e-commerce issues in the fashion industry, such as high return rates, low trust, and poor fit.
A Pre-Series A round led by Kae Capital earlier today raised $3 million for the quick commerce fashion platform KNOT.
