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$1.075 M seed funding raised by Moroccan retail-tech startup WafR

WafR, a Moroccan retail-tech firm that helps retailers send incentives to grocers, has raised $1.075 million in a seed round to expand its operations and hire more people.

WafR, which was founded in 2021, is an app that allows retailers to broadcast and offer smart promotions to grocers in order to boost their conventional channel market share.

WafR plans to utilize the funds to increase its personnel and extend its network of partner supermarkets. The firm now has 20,000 grocery partners and hopes to reach 50,000 by the end of the year, assisting its FMCG customers in delivering smart promotions that allow them to grow their market share. It also intends to hire a co-founder and expand its commercial operations.

“We are very pleased with the group of investors we were able to secure in this new funding round and are proud of the strong growth experienced by WafR over the past 12 months,” said Ismail Bargach, co-founder of WafR.

 

 

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