Datawrkz, a subsidiary of Nazara Technologies, paid roughly Rs 52.3 crore ($6.2 million) in cash and stock to purchase a 100% share in Space & Time, a growth marketing firm based in the UK.
Datawrkz’s plan to increase its footprint in North America and Europe and solidify its place in the global digital advertising market is in line with this acquisition.
The acquisition combines Datawrkz’s programmatic advertising technology skills with Space & Time’s growth marketing, media, and technology expertise. The goal of this collaboration is to offer cutting-edge digital advertising solutions, with an emphasis on expanding reach and impact in the UK and European markets.
Through the acquisition, Space & Time will also be able to use Datawrkz’s technology to develop more effective campaigns, opening up new growth prospects in North America and Europe.
Senthil Govindan founded Datawrkz in 2013, with offices in the US, India, and Singapore. The company’s mission is to increase user and revenue growth through optimized digital advertising.
Established in 2000, Space & Time provides growth-driven media and technology services, as well as adaptable client engagement models, and has a solid clientele in a number of industries. Datawrkz and Nazara Technologies are taking a big step toward growing their worldwide digital advertising presence with this acquisition.
