Pre-seed funding led by 100X.VC has raised Rs 2.1 crore for the eyewear brand Enrico Eyewear.
According to a press release from Enrico, the company intends to use the money to maintain eye health, educate consumers about the value of high-quality eyewear, and increase its market reach through a variety of distribution initiatives.
Enrico Eyewear was founded in 2022 by Kavin Khara with the goal of streamlining the process of buying eyewear by providing a carefully chosen assortment of scarce but well-liked frames, in line with its strategic hero-product approach. Its product line includes sunglasses and computer glasses that shield users from the harmful effects of sunlight and digitization.
In the upcoming months, the Mumbai-based startup hopes to expand its line of products by introducing photochromics and night-driving glasses.
100X.VC has raised over $72 million in funding from VC funds, HNIs, Angel Networks, and Family Offices, and has invested in over 140 startups to date.
