A $2 million funding round for TagZ, a producer of popped chips and a high-end Gen Z snack brand, was led by 9 Unicorns, Dexter Angels, Agility Ventures, Venture Catalysts, Klub, Indifi, and Rannvijay Singha.
In the year 2020, a group of angel investors gave TagZ a total of $1.2 million in seed funding, which led to the current funding round. The business appeared on the first season of Shark Tank India and received undisclosed funding from Namita Thapar and Ashneer Grover.
The money will be used by TagZ to strengthen its business operations, expand its manufacturing capacity, enter new markets, accelerate growth, and introduce new products. The money will also be used to strengthen the company’s logistics system, expand its marketing initiatives, and upgrade its technology platform.
Anish Basu Roy and Sagar Bhalotia founded TagZ Foods in 2019, which produces popped potato chips with 50% less fat, gourmet dips from around the world, and a variety of cookies with fillings.
According to TagZ, volume growth over the previous 18 months was 30 times greater. Through an omnichannel strategy that includes a network of 5,000 retail locations and accessibility on more than 30 e-commerce platforms, including Swiggy Instamart, Zepto, and Blinkit among others, it focuses on the top 30–40 million households in the nation, serving customers in 22 cities.
International markets like Kuwait, Dubai, the Maldives, and Australia are now selling TagZ products.
