The 212Founders program, which is run by CDG Invest, the CDG Group’s investment arm, has made a strategic investment in Crealo, a budding startup that specializes in the administration and payment of copyright royalties. This is a huge step for the startup ecosystem. This investment is a part of the first round of seed funding for Crealo, which also included participation from prominent organizations like Super Capital, Evolem, Kima Ventures, and a select group of business angels. A total of 14.1 million dirhams were raised in the funding round, with CDG Invest contributing a sizeable 4.9 million dirhams to the project.
For Crealo, this capital infusion is a turning point that will help it maintain its position as the industry leader in copyright management solutions. The funds have the potential to significantly accelerate Crealo’s growth trajectory by improving the quality of its product, fostering new partnerships, and expanding its workforce.
The 212Founders program has been at the forefront of Morocco’s economic sophistication advancement and entrepreneurship promotion. The program has successfully completed 18 financings in both the Seed and Series A stages since its launch in 2019, totaling an amazing 97 million dirhams.
Founded in 2021, Crealo is unique in that it is the first European solution aimed at tackling copyright issues from every angle in a variety of cultural and creative industry sectors. Palais de Tokyo, L’Équipe, Beaux-Arts Magazine, and the Muséum national d’histoire naturelle are just a few of the startup’s distinguished and varied clientele. Its platform, which is designed to accommodate organizations of all sizes, provides an advanced and intuitive system that automates and simplifies the whole copyright royalty management process in France.
Publishing houses can now calculate and distribute royalties with never-before-seen efficiency thanks to Crealo’s creative methodology. Because of the platform’s efficiency and added convenience, several clients have already been able to switch from annual to semi-annual or quarterly royalty settlements. Co-founder and CEO of Crealo Najlae Zeitouni highlights the company’s dedication to making royalties payments as easy as paying salaries.
The 212Founders program’s director, Nawfal Fassi Fihri, expressed excitement about including the gifted Crealo team in the pantheon of Moroccan business triumphs. He praised Crealo’s strong technological offering in a market full of opportunities, highlighting the startup’s bright future in transforming copyright royalties management.
