Leading ad-tech firm in the MENA area ArabyAds from Egypt has secured $30 million in a Pre-Series B fundraising round to increase its presence both locally and internationally.
ArabyAds, an Egyptian company founded in 2013, assists advertisers in customer acquisition, retention, and monetisation by utilizing its technology platforms for influencer marketing (iConnect), coupon-based advertising (Boostiny), retail media (Ritelo), live commerce (Dmenta), and on-device contextual advertising. ArabyAds has offices in the UAE and tech hubs throughout Egypt, Tunisia, and Jordan (Deviceboost).
AfricInvest, a top pan-African investment platform that manages numerous alternative asset classes like private equity, venture capital, and private credit, provided the $30 million pre-Series B fundraising. ArabAds will utilize the additional funding, which was provided through the AfricInvest Maghreb Private Equity Fund IV, to increase its presence, progress its technical development, and hire more people.
“We are delighted to welcome AfricInvest as one of our long-term investors and thank them for placing their trust in our vision to build value for all stakeholders in the ecosystem,” said Mahmoud Fathy, CEO and co-founder of ArabyAds.
“ArabyAds is committed to transforming the digital advertising landscape with innovation and has been leading the way to deliver performance advertising with its platform offerings. Our fundamentals are strong, and as one of the fastest and profitably growing companies in the MENA region, ArabyAds is now looking to expand its presence in newer markets where it can leverage its scalable, secure, and end-to-end platforms to help e-commerce businesses scale effortlessly across the globe.”
AfricInvest’s chief investment officer, Skander Oueslati, expressed his pleasure at working with ArabyAds as it sought to further disrupt the ad-tech sector with its innovative technological platforms.
“ArabyAds has established a strong brand and excellent reputation in the MENA region and is widely recognised for its reliability and expertise in digital marketing and advertising,” he said.
